From Outsourcing to Co-Design: Albania No Longer Competes on Cost, but on its Ability to Solve Complex Problems. Stavri Pici, CEO of Armundia Factory and Coordinator of the ICT & BPO Group of the Camera di Commercio Italiana in Albania – CCIA and Confindustria Albania, describes an ecosystem that has stopped chasing Europe and has begun to collaborate with it as an equal.
Let’s be honest, Stavri — how many people still think of Albania as just a “low-cost destination”?
Too many, unfortunately. But the truth is, that stereotype is becoming their problem, not ours. Those who still think only in terms of wage arbitrage are missing what’s really happening here.
Albania’s ICT sector has matured. We now have software houses working on complex architectures, QA teams managing automated testing pipelines, and analysts who dive deep into clients’ business processes. We’re no longer in the body-shop phase of providing interchangeable resources — we’ve entered the stage of real engineering value. The challenge, however, is that this transformation is still too fragmented. Each company is growing well, but in silos. The next step is to coordinate this scattered potential into a unified, system-level offering that can stand out on international markets.
For a few months now, you have been coordinating the ICT & BPO groups for both the Camera di Commercio Italiana in Albania and Confindustria Albania. What does this mean in practical terms?
It means trying to turn what I just said into reality: transforming individual expertise into collective capability.
The role isn’t representative in the formal sense — it’s operational. Every week I speak with entrepreneurs from the sector, gather feedback, and map both skills and gaps. And the same pattern keeps emerging: Albania has everything it takes to position itself as a high-quality player in the Mediterranean, but it needs to stop telling its story company by company.
Yes, we’re small — but that’s exactly why we can be fast, interconnected, and pragmatic. If we start moving as a network — sharing clients, expertise, and visibility — we become a serious partner for those looking for a reliable tech ally, not a disposable supplier.
For me, that’s the real turning point: shifting from a local industry to an internationally recognized ecosystem. Not because of size, but because of a coherent offering and a shared reputation.
Let’s talk numbers. how much do the ICT and BPO sectors actually contribute to Albania’s economy today?
Over 40,000 professionals employed. More than 3,000 active companies, many of them integrated into global supply chains — Apple, Vodafone, Lufthansa, Deloitte. We rank first in Central and Eastern Europe for computer science graduates per capita. About 6.7% of Albanian university students study ICT-related disciplines. We have a young, multilingual workforce with a strong STEM foundation.
But the most interesting figure isn’t quantitative — it’s qualitative. More and more Albanian companies aren’t just executing specifications anymore. They’re co-designing solutions, contributing to system architecture, and proposing optimizations. This means we’re shifting from labor arbitrage to genuine knowledge work.
And that, in my view, is what marks the maturity of an ecosystem: not how many developers you have, but how much strategic value they’re able to create.
Stavri Pici, CEO of Armundia Factory
Europe has a structural problem: it lacks digital specialists, and operational costs are becoming unsustainable. Where does Albania fit into this picture?
As a natural integration partner, not as a fallback option. Europe won’t close its tech skills gap through reskilling programs or qualified immigration alone. What’s needed are complementary ecosystems — geographically and culturally close — that can absorb part of the technical workload without causing operational discontinuities.
Albania offers exactly that: the same time zones, aligned educational standards, linguistic fluency, and the ability to integrate into European teams seamlessly. We don’t replace local resources; we work alongside them. We enable European companies to scale their engineering capacity without having to build it from scratch internally.
It’s the same model that has worked between the United States and Latin America. We are becoming Europe’s natural nearshore partner for tech — not by imitation, but because all the structural conditions are already in place: proximity, expertise, and cultural compatibility.
Today, the global market no longer looks for mere executors. It seeks partners capable of solving complex problems. Is Albania ready for this leap?
Some companies are already making this leap. Armundia Factory, for example.
We collaborate with MAIOR, a global leader in software solutions for smart mobility and public transport planning. We don’t just perform QA on their request: we are fully integrated into their automated testing workflows, contribute to platform development, and add value in deployment and continuous integration processes.
The same applies in the insurance sector: we support a leading international company with portfolio management, policy renewals, and data governance. This isn’t simple data entry — it’s data quality control, process validation, and workflow optimization.
These projects show that Albania doesn’t just export resources. It exports expertise, methodology, and strategic thinking capability. But the point is, this shouldn’t remain the privilege of a few standout companies. It needs to become the standard offering of the entire ecosystem.
And achieving that requires genuine collaboration, not just formal networking.
What do you mean by “true collaboration”?
I mean building shared infrastructures. A permanent operational table, open to all ICT and BPO companies — regardless of association membership — to jointly define communication strategies, internationalization plans, and advocacy policies.
We cannot keep competing among ourselves for the same European clients while Asian or Latin American players present themselves as united ecosystems. We need to learn to operate as a system: sharing best practices, mapping complementary skills, and building a collective reputation that precedes us.
This is the key to our next growth phase: moving from a sum of individual companies to a recognizable industrial identity. Only then can we attract structural investments, build trust with European decision-makers, and truly influence global value chains.
The future of ICT and BPO in Albania won’t be written by a single company — not even mine. It will be written by an ecosystem that consciously chooses to move forward together.
Albania Economia
